⭐
Royale Club
now
Stamp added! 🍔
7/10. Three more for a free burger.
- Content
- Tech
- Marketing
- Events
- Community
- Sign-ups
- Loyalty
- Footfall
- Content
- Tech
- Marketing
- Events
- Community
- Sign-ups
- Loyalty
- Footfall
The aim
Content + Tech +Marketing
Get the Newcastle unit hitting its true revenue potential, beyond even Prudhoe's unit.
Increase brand recognition and awareness, and build up a large data pool of loyal customers, locked in via a tech infrastructure that sets Royale up for long-term success across all venues, current and future.
The KPI →
Sign-ups
Sign-ups are tangible, measurable KPIs, firmly locked into your ecosystem via App and Website registrations. Every month you'll see exactly how many customers we've added.
The bonus →
Prudhoe wins too
Improving brand awareness and customer retention lifts the whole brand, so the Prudhoe unit should also benefit.
3
Months of content
Films, photography and posts that make Royale the burger Newcastle talks about.
3
Months of events
Taste tests, bloggers and challenges that pull people through the door.
3
Months of community
Loyal customers captured in the App and Website, ready to come back.
Key points
Done for you
01
“Done For You” marketing
You run the kitchen. We plan, shoot, post, run events and report back.
02
Content, Tech & Marketing manager
One senior lead owning strategy, the App, the Website and the results.
03
Two marketing team members
Boots on the ground for shoots, events, street challenges and outreach.
04
Social media management
Posting, scheduling, replies and community, handled every day.
05
Data capture for KPIs
Website & App registrations turn followers into customers you own.
06
Consultation & execution
Not just advice: we do the work, then show you the numbers.
Deliverables
What you get
- 01A month of contentEvery month: burger films, kitchen action, staff, customers and the venue.
- 02Loyalty App with WebsiteRoyale Club rewards on iOS plus a website that captures every registration.
- 03Direct marketing & signage assessmentA walk-through of Newcastle's frontage, signage and local reach, then a plan to fix it.
- 04Monthly eventsA programme that keeps Royale in people's feeds and through the door.
Monthly events
One every month of the campaign, each built to be filmed, shared and to collect sign-ups.
Taste Testing
Exclusive first bites of new burgers for App members.
Food Bloggers
North East creators invited in to shoot, eat and post.
Food Challenges
Beat the stack, win the wall of fame. Built to go viral.
Street Challenges
Out on the streets with prizes, filmed for socials.
The tech
Royale Club App
A loyalty iOS App and Website that turn every burger into a registered customer. Stamps, rewards and push notifications bring them back, across every venue you open.
ROYALE CLUB
7 / 10
- 🔥
Royale Club
2h
Food Challenge tonight
Beat the Royale stack in 10 mins. 7pm, Newcastle.
- 🍟
Royale Club
12m
Members' taste test
New burger drops Thursday. You're on the list.
- 🎉
Royale Club
1d
Double stamps Tuesday
Bring a mate. Both earn double.
Own the data
Every sign-up is yours, not Instagram's.
Push to fill seats
Quiet Tuesday? One notification, a full room.
Built to scale
Ready for Prudhoe, Newcastle and every future venue.
What we'll improve
Level up
Footfall
with signage
Make the Newcastle frontage impossible to walk past.
Direct marketing
flyers, offers, outreach
Local campaigns that land in hands, not just feeds.
Brand recognition
artwork, app ads
Artwork and App ads that make Royale instantly recognisable.
Unified brand identity
one Royale, every venue
One look and voice across Newcastle, Prudhoe and what's next.
Massively discounted
Pick your pack
I've offered a massively discounted rate to get Newcastle performing at high revenue levels, with a view to a long-term working relationship.
3Month minimum term
Compare the packs
| What's in each pack | |||
|---|---|---|---|
| Monthly social media content | Included | Included | Included |
| Social media management | — | Included | Included |
| Marketing plan | — | Included | Included |
| Marketing consultation & execution | — | Consult | Included |
| Full direct marketing campaign | — | — | Included |
| Direct marketing & signage assessment | — | — | Included |
| Monthly events programme | — | — | Included |
| Loyalty iOS App & Website | Full rate | Full rate | Included |
| Data capture for KPIs | — | — | Included |
| Content, Tech & Marketing manager | — | — | Included |
| Two marketing team members | — | — | Included |
| Per month | £1,500 | £2,000 | £3,000 |
| 3 month minimum | £4,500 | £6,000 | £9,000 |
The App & Website maths
| Build | Full rate | Pack 03 |
|---|---|---|
| Loyalty iOS AppRewards, stamps, push notifications, App Store launch & hosting | £7,500 | Included |
| WebsiteMenu, venues, registrations & compliant data capture | £3,500 | Included |
| Total | £11,000 | £0100% off |
Available on Packs 01 & 02 at full rate.
Do the maths…
- App + Website at full rate
- £11,000
- All 3 months of Pack 03
- £9,000
The marketing is basically free.
The App & Website alone are worth £2,000 more than the whole 3-month Full Stack campaign. Content, management, events and the team come on top.
The team maths
Hiring in-house instead?
Indicative UK cost of the two marketing team members in Pack 03
Pack 03 includes both →
| Role | Salary | NI + pension | Cost / year |
|---|---|---|---|
| Marketing ExecutiveContent & social£28,000 salary + £4,103 NI & pension | £28,000 | £4,103 | £32,103 |
| Marketing ExecutiveEvents & direct marketing£28,000 salary + £4,103 NI & pension | £28,000 | £4,103 | £32,103 |
| Two hires, per year | £64,206 | ||
| Per month | £5,351 | ||
| Pack 03 per monthBoth team members, plus manager, content, events, App & Website | £3,000 |
Over 3 months, two in-house hires cost around £16,053 in salary and on-costs alone, before recruitment, equipment, software, training and holiday cover. Indicative UK marketing executive salary; employer NI at 15% above £5,000 and 3% employer pension on qualifying earnings.
Pack 03 selected, £3,000 per month
This is a deliberately low rate to get Newcastle performing at the revenue levels it should, and to build a tech foundation every Royale venue can grow on.
Hopefully this is the start of a long-term working relationship.
Any questions, please ask,
